The Role of Logo and Slogan
Incorporating a logo and slogan into the name board design can further strengthen brand identity. A logo, as a visual representation of the brand, makes the name board more memorable. A short, catchy slogan or tagline can communicate the business’s unique selling point or mission. For instance, a bakery’s slogan could be "Freshly Baked Daily," giving customers an immediate understanding of what to expect. However, it’s essential not to overcrowd the name board with excessive text or imagery.
Location and Size Considerations
The location of the name board on the shop’s facade plays a significant role in its visibility. The board should be placed in a position where it is easy to see from both close-up and from a distance. If the shop is on a busy street, a larger board may be required, while smaller stores in quiet areas can benefit from a more compact design. The size should also take into account local regulations, as some areas may have rules about the maximum dimensions for signage